HubSpot’s “2013 State of Inbound Marketing” reports the average cost for an outbound lead is $346; for inbound marketing, the average cost per lead is $135. A Forrester Research study found that average conversion rates were 2.9 percent.
So, let’s do the math…
If you need approximately 34 leads to close a sale, and each lead costs at least $135, you need to be selling a $4590 product to just break even on your marketing efforts. How do you compare?
But here’s what we noticed — telemarketing had the lowest Cost Per Lead of the top nine marketing choices:
Why do you think that is?
Because people respond to personal connection!
But you and I know from personal experience how distasteful an unwanted telemarketing call can be, especially when it interrupts your family time… and you wouldn’t want it to distract you during work time, either, so really, there’s no GOOD time to have someone cold call you to sell you something.
Virtual Coaching Sales does things a little bit differently… We leverage the power of the personal touch by supporting your traditional marketing efforts, ensuring that each of your “Click-Throughs” and Opt-Ins, gets a call with a real live human being, who genuinely cares for their best interests and wants to help them grow and succeed.
The sales team dramatically increases profit margins for an info-marketer by maximizing every potential lead.
How many people in your database have you called personally, just to say Hello and Thank You?
- Posted by Virtual Coaching Sales Team