“If you’re really going to maximize the value of your list, you’re really going to have to break down and call the people!” — Robert Skrob, President of the Information Marketers Association
Is there really “hidden money” in my list?
It’s easy as a marketer to think that because a lead isn’t converting from our marketing process that they’re not a good lead; that once a list has been propositioned a few times, that we’ve gotten all the value out of it that we can.
But there is always a group of potential clients out there, who would love to buy your highest-end programs if they were held by the hand and coached through the process.
We’ve found that while automation is a key element of scaling any business, buyers have become increasingly sophisticated and are tired of “tech” – they desperately crave the Human Element. And that’s where the Virtual Coaching Sales team comes into play.
Robert Skrob, President of the Information Marketers Association, said:
“I think of [sales & marketing] like this… In Desert Storm, the first time we invaded Iraq, we hosted an air raid for months — but there was no way an air raid was going to allow us to occupy the country. We had to send in the ground troops to get the job done. I think of the emails and preliminary sales steps as the air campaign. Yes, it has a certain level of effectiveness – but telemarketing is that next step. If you’re really going to maximize the value of your list, you’re really going to have to break down and call the people!“
It really doesn’t take much to differentiate you from your competition when you establish that personal connection. There will be dozens of coaches sending them emails, newsletters, and reports, but you’re the one who took the time to call them personally… that speaks volumes about your commitment to their success!
How much could you afford to pay someone to simply call every one of your leads and see if they’d be interested in speaking with you for 30 minutes about their business?
- Posted by Virtual Coaching Sales Team