We like to describe it as taking a passive prospect and waking them up! Generally your leads have downloaded a report, but they haven’t read it; they’ve registered for a webinar, but they haven’t attended; they’ve purchased a low-end home study course, but they haven’t activated it. Our appointment setter reaches out in the spirit of customer service, providing assistance to guide them through whatever material they’ve requested and provide some coaching. They help them understand the key benefits that material offers and then to conversationally set up the sale. So the call is to help them consume whatever educational materials they’ve already received.
- Posted by Virtual Coaching Sales Team